3 months
1 UI designers
1 Product Manager
My Role - Lead Designer
1 Architect
2 UX designers
3 developers
Team
Timeline
Winner of the IF design Award 2025
About the project
Watsonx Orchestrate is a tool designed to automate and streamline workflows, leveraging AI to handle tasks that would typically require human intervention.
The goal of this project was to redesign the wxO catalog - a place which contains all of wxO assets - so that users are able to easily find the right assets.
Process
Empathise
Define
Ideate
Design
Test
Design
Personas
Bob
Builder
Common titles
Software developer, automation engineer
"My role is to help increase productivity for our end users."
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To explore the available skills/ assets.
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Add skills to personal skill set
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Add credentials for apps
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Build skill flows
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Create actions from skills
Cassie
End user
Common titles
Any role within an enterprise company
"I want to eliminate noise from my company's processes to focus on bringing value with my core work."
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To explore the available skills/ assets.
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Add skills to personal skill set
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Add credentials for apps
Ava
Admin
Common titles
Platform owner, Director of business operation
I want to improve my teams productivity by automating high value repetitive tasks."
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To explore the available skills/ assets.
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Add skills to personal skill set
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Add credentials for apps
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Add skills to chat
As-is scenario : Issues identified
Issues identified in as-is-scenario internal audit
Search
Filter
Organise
Only exact keyword match possible
Search for skills gives apps in results
Search keyword is lost when we go to next page
No search suggestion
No partial or natural language search
Filters are not persistent
Filters are very limited
Skill/ app tiles appear in random order
No way to sort
Finidng a particular skill is difficult
Not able to differentiate on the basis of domain, skill type, action,
Scroll
No scroll bar appears
half of the page is not scrollable
Add all assets
Assets from watsonx Assistant and Skill studio also need to appear in
View of existing skill catalog
Design Thinking workshop
The design workshop with over 10 participants from different fields (architects, developers, designers and PMs) was conduct to ideate on the existing pain points of the skill catalog
Workshop outcomes
Three major need statements identified
User needs a way to easily search which yields effective results so that they can save time spent on finding skills.
User needs a way to effectively apply multiple filters together which stay persistent so that they bob can narrow down his requirement easily as he navigates through the catalog.
User needs a way to group/ sort skills on the basis of pre defined - apps, business need, function, use case, versions, action, type, fav., usage so that they declutter and organize the catalog while saving time.
Ideas for each need statement
Ideas on search
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Support for search with any characters - partial or natural language
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Auto complete and auto suggest search keywords
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Smart suggestions incase search does not yield any results.
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Category based search - support search by app, domain, intent, skill type, action etc.
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Persistent search across catalog
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Search history
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Search linked with filter
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Dynamic search
Ideas on grouping
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Most used, recently used and favourites section
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Display - list and card view
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Adding tags to skills to categorise
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Grouping skills based on apps, domain, skill type, action
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Sorting skills - alphabetical, date added
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Pre defined / custom categories
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Suggest and auto assign categories
Ideas on filter
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Show categories to filter from
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Clear filter option
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Filter by operators - And/ Or
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Show the filters applied.
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Applying filter in search
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persistent filters
Competitive study
The competitor analysis gave us insights into how different players organised their catalog/ marketplace.
Insights from competitor study
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All applications had sort functionality. Mostly based on popularity, relevance and alphabetically.
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Almost all applications have their items categorised on the home page. Zapier, Slack, chrome web store and Intercom categorises item on the basis of industries, use cases and domains.
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Other categories are popular, featured, free/ paid.
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In most of the apps, categories are the only filters present. However Microsoft Power Automate and Freepik have multiple filters that can be applied together, apart from categories.
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Items are presented as cards in all apps. The cards show basic information - icons, photos, basic description.
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Some cards also contain additional information for users like - ratings, number of downloads etc.
Prospective buyer browses the catalog
Catalog usage in the product
The various journeys where catalog will be used in the product
Premium collections available from the catalog
Using the catalog when setting up the AI agent
Using the catalog when building in skill studio
A partner using the catalog
Catalog
A product user visiting the catalog directly
Using the catalog when creating an action
End user view of the catalog
Publishing to the catalog as a builder
Catalog flow in the product
This flow represents the relationship of catalog with other parts of the product.
Low fidelity designs
home page layout
Collection details page
Skill details page
search for first time user
search for first existing user
search keyword gives no results
search results
natural language search
Filters applied
Usability study
Prototype
Business impact
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The number if unique visits to the catalog has increased by 126%.
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67% of the visitors use search on their first click in the catalog, whereas, 18% use filters on their first click.
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54% of users click of 'Add to chat' from the collection page.
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Average time spent by users in the catalog is 4 minutes 13 seconds.
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