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Hi, I'm Eti

I'm a product designer

I love eating peanuts            ,

looking out of airplane windows           ,

online shopping            ,

and things that are designed to last.

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My career milestones

Now
2021
2018
2017
2015
2011
2014
IBM - Senior UX Designer

In IBM till date, I've worked on 3 different products, namely - Watsonx Orchestrate, UI Automation and IBM RPA. Have led a team of 6+ designers in designing products, stakeholder presentations and usability studies.

Cerina - Senior UX Designer

Redesigned the user experience of Cerina, a UK based mental health app, for its Beta launch and pilot study with 1200 users.

Spinny - UX intern

During my internship with Spinny, a Gurugram based used car company, I conducted a user study with 30+ users on their preferences when buying a second hand car. Further these insights were used to improvise the product details page.

Scraplabs - Curriculum designer

Designed curriculum for children of grade 2 to 5. Hired, trained and led a team of 25 fellows. Organized training sessions for fellows on classroom conduct and pedagogy. 
 

National Institute of Design, Ahmedabad

Masters in Design

Teach For India - Fellowship

Lead teacher of 30 grade 3 and 4 students, where I also organised several activities and workshops for the students and school teachers.

The Smart Cube - Market research analyst

Research and analysis of industry trends, competitor analysis and company reports

My journey
2014
2015
2017
2018
Now
2021
Lady Shri Ram College for Women, DU

Bachelors in commerce

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