top of page
WhatsApp Image 2025-02-12 at 8.22.29 PM.jpeg

Hi, I'm Eti

I'm a product designer

I love eating peanuts            ,

looking out of airplane windows           ,

online shopping            ,

and things that are designed to last.

1f44b_color.png
Peanut.jpg
photo-1543797414-a0c3ad076f7c.jpeg
360_F_228876249_pfyLC3Kn976HOyHgzlQ5L2oH4CcYYMyD.jpg
2025
2021
2018
2017
2015
2011
IBM - Senior UX Designer

In IBM till date, I've worked on 3 different products, namely - Watsonx Orchestrate, UI Automation and IBM RPA. Have led a team of 6+ designers.

Cerina - Senior UX Designer

Redesigned the user experience of Cerina, a UK based mental health app, for its Beta launch and pilot study with 1200 users.

Spinny - UX intern

During my internship with Spinny, a Gurugram based used car company, I conducted a user study with 30+ users. Further these insights were used to improvise the product details page.

Scraplabs - Curriculum designer

Designed curriculum for children of grade 2 to 5. Hired, trained and led a team of 25 fellows. Organized training sessions for fellows on classroom conduct and pedagogy. 
 

National Institute of Design, Ahmedabad

Masters in Design

Teach For India - Fellowship

Lead teacher of 30 grade 3 and 4 students, where I also organised several activities and workshops for the students and school teachers.

The Smart Cube - Market research analyst

Research and analysis of industry trends, competitor analysis and company reports

2014
My journey
2014
2015
2017
2018
Now
2025

My career milestones

Now
AstroSure.ai - Design Lead

Led end-to-end redesign of the core app, shipping 6+ features. Establishing brand guidelines and producing 200+ performance marketing creatives across social and paid channels.

2011
Lady Shri Ram College for Women,
Delhi University

Bachelors in commerce

2021
My Journey
bottom of page